Deborah Breckels is a seasoned event professional with a 25-year career in corporate events, conference planning and video production for clients such as the Prospectors & Developers Association of Canada (PDAC), Pepsi Cola, Unilever, Beatrice Foods, Lipton, Tangerine Bank, Bank of Montreal, Ontario Lottery & Gaming Corporation, Tall Ships and Special Olympics World Winter Games.

Deborah joined the Women Who Rock executive team in 2014 collaborating on the successful CEO charity auctions. Through her established events business, Attention to Detail Events & Consulting, she looks forward to bringing more exciting events to life.

Ray has an advertising and graphic design major with a THINK BIG attitude.
The pursuit to be an excellent graphic designer has led him to experience and learn in the field of design, print, and multimedia.
He has a passion for design, motion design and a deep appreciation for nature, fine arts & film.
A competitive nature and strong mentality makes him to believe that he could be a star athlete in any sport he chooses.

Mining is part of Victor Chew’s DNA. Raised in Sudbury, with its strong history of mining, he was destined to work in the industry.  His passion for telling the successful CSR stories that need to be told led to the creation of PENDA Productions, a company dedicated to the pursuit of that passion.

Victor is a skilled media executive with over 14 years' experience assembling and leading expert teams specializing in video production for the resource industry. Victor and his team have created international award winning CSR videos and documentaries for many of the industry’s major players.

His ability to connect with people and deliver on project promises has allowed him to develop many long-term solid relationships with his clients and create a strong team at PENDA, all committed to his vision.

Victor also sits on the Advisory Board for the Women Who Rock organization.

Adrienne has over 25 years experience as a producer/writer/director for numerous broadcast and corporate clients. She started as a reporter and anchor covering many beats including politics and education. Her love of storytelling gets those stories to air in a concise way that both engages and touches the audience. She is addicted to the adrenalin rush caused by a blank page and a deadline.

Adrienne's broadcast client list includes programs for The Discovery Channel/CTV, CBC, TSN and Bravo. Her corporate clients have included PDAC, Mining Hall of Fame, Magna International, Canon, Pepsi, IBM and Pioneer Electronics. This includes over 900 successful video productions for presentations, sales conferences, tradeshows and internal corporate use. Adrienne also writes for web and print applications. 

Serena is the person who keeps the creative machinery at PENDA turning. With over a decade of managerial experience and a background in the arts, her operational and management skills help create meticulously workable timelines for both the client and crew, ensuring approvals are obtained before any dollars are spent and products are delivered on-time and on budget.  She is exceptional at managing calendars, personalities and skills, balancing expectations and budgets. 

Adam has always had a passion for cinematography and there is nothing that he loves more than creating beautiful images. He takes pride in putting in the leg work to make each video compellingly beautiful. With his experience from corporate videos to large scale commercial productions and everything in between, Adam knows how to capture the message in a visual and compelling way.

Always looking for an outlet to express his creativity, Timon’s love for cinema and music has lead him to a career as a video editor. Finding inspiration in all mediums he comes in contact with, Timon is constantly looking for ways to improve his craft. Creating inspiring work that engages the viewer by evoking emotions while telling a great story is one of Timon’s greatest passions.

Henry is an award-winning public relations professional with more than eight years of experience in digital communications, internal communications, issues management, and change management. He spent most of his career in the mining industry working for Barrick and Yamana Gold where he led global communication initiatives.

Whether it's a hard-hitting speech, persuasive blog, insightful presentation deck, or pithy social media post, Henry is a gifted storyteller who can craft engaging and effective messages across various media. 

Jinger is the heart of the office, our official greeter and a welcomed therapy consultant during busy production days. He knows when it’s time to play and when to sit quietly in a meeting. With superior obedience skills and a playful demeanor, he was destined for office work.