We make sure the message is relevant and the story goes beyond a marketing piece. We’ve witnessed audiences moved by the story and engaged in the message. That’s the goal.

We believe in transparency. Our clients have full visibility of their projects and we ensure they are actively part of the process.

We believe in vulnerability. We are active listeners who are not worried about always saying the “right thing”. That’s the only way we can develop and grow the next great idea and bring it to life.

Integrity is our moral compass. Our clients know, we always meet our commitments and we are consistent in everything we do.

Deborah
Deborah Breckels
Senior Manager of Client Relations

Deborah Breckels is a seasoned event professional with a 25-year career in corporate events, conference planning and video production for clients such as the Prospectors & Developers Association of Canada (PDAC), Pepsi Cola, Unilever, Beatrice Foods, Lipton, Tangerine Bank, Bank of Montreal, Ontario Lottery & Gaming Corporation, Tall Ships and Special Olympics World Winter Games.

Deborah joined the Women Who Rock executive team in 2014 collaborating on the successful CEO charity auctions. Through her established events business, Attention to Detail Events & Consulting, she looks forward to bringing more exciting events to life.

Ray
Raymond Tua
Creative Director

Ray has an advertising and graphic design major with a THINK BIG attitude.
The pursuit to be an excellent graphic designer has led him to experience and learn in the field of design, print, and multimedia.
He has a passion for design, motion design and a deep appreciation for nature, fine arts & film. 
A competitive nature and strong mentality makes him to believe that he could be a star athlete in any sport he chooses.

Victor
Victor Chew
Managing Director

Mining is part of Victor Chew’s DNA. Raised in Sudbury, with its strong history of mining, he was destined to work in the industry.  His passion for telling the successful CSR stories that need to be told led to the creation of PENDA Productions, a company dedicated to the pursuit of that passion.

Victor is a skilled media executive with over 14 years' experience assembling and leading expert teams specializing in video production for the resource industry. Victor and his team have created international award winning CSR videos and documentaries for many of the industry’s major players.

His ability to connect with people and deliver on project promises has allowed him to develop many long-term solid relationships with his clients and create a strong team at PENDA, all committed to his vision.

Victor also sits on the Advisory Board for the Women Who Rock organization.

Adrianne
Adrienne Sharp
Senior Producer

Adrienne has over 25 years experience as a producer/writer/director for numerous broadcast and corporate clients. She started as a reporter and anchor covering many beats including politics and education. Her love of storytelling gets those stories to air in a concise way that both engages and touches the audience. She is addicted to the adrenalin rush caused by a blank page and a deadline.

Adrienne's broadcast client list includes programs for The Discovery Channel/CTV, CBC, TSN and Bravo. Her corporate clients have included PDAC, Mining Hall of Fame, Magna International, Canon, Pepsi, IBM and Pioneer Electronics. This includes over 900 successful video productions for presentations, sales conferences, tradeshows and internal corporate use. Adrienne also writes for web and print applications. 

Serena
Serena So
General Manager

Serena is the person who keeps the creative machinery at PENDA turning. With over a decade of managerial experience and a background in the arts, her operational and management skills help create meticulously workable timelines for both the client and crew, ensuring approvals are obtained before any dollars are spent and products are delivered on-time and on budget.  She is exceptional at managing calendars, personalities and skills, balancing expectations and budgets. 

Adam
Adam Griffiths
Director of Photography

Adam has always had a passion for cinematography and there is nothing that he loves more than creating beautiful images. He takes pride in putting in the leg work to make each video compellingly beautiful. With his experience from corporate videos to large scale commercial productions and everything in between, Adam knows how to capture the message in a visual and compelling way.

Timonheadshot 8976 450x9006
Timon Leung
Lead Editor

Always looking for an outlet to express his creativity, Timon’s love for cinema and music has lead him to a career as a video editor. Finding inspiration in all mediums he comes in contact with, Timon is constantly looking for ways to improve his craft. Creating inspiring work that engages the viewer by evoking emotions while telling a great story is one of Timon’s greatest passions.

Jinger tall v2
Jinger
"Office Manager"

He is the heart of the PENDA office, official greeter and lovable lap dog who knows when to play and when to sit quietly in a meeting.  

Jinger is PENDA's therapy dog for those crazy busy days, a companion dog for the late nights when we are dedicated to getting your job out the door.  He brings years of experience of superior obedience skills, and with a playful demeanor he was destined for office work. 

Henry
Henry Dang
Communication Strategist

Henry is an award-winning public relations professional with more than eight years of experience in digital communications, internal communications, issues management, and change management. He spent most of his career in the mining industry working for Barrick and Yamana Gold where he led global communication initiatives.

Whether it's a hard-hitting speech, persuasive blog, insightful presentation deck, or pithy social media post, Henry is a gifted storyteller who can craft engaging and effective messages across various media. 

 

Boris
Boris Babkin
Lead Animator and Developer

Boris brings 10 years of animation and app development expertise to the team. Masterfully crafted with passion and precision, he builds complex simulations of natural phenomena, beautiful lush sceneries, websites and apps.

Deborah Breckels

Senior Manager of Client Relations

Deborah Breckels is a seasoned event professional with a 25-year career in corporate events, conference planning and video production for clients such as the Prospectors & Developers Association of Canada (PDAC), Pepsi Cola, Unilever, Beatrice Foods, Lipton, Tangerine Bank, Bank of Montreal, Ontario Lottery & Gaming Corporation, Tall Ships and Special Olympics World Winter Games.

Deborah joined the Women Who Rock executive team in 2014 collaborating on the successful CEO charity auctions. Through her established events business, Attention to Detail Events & Consulting, she looks forward to bringing more exciting events to life.

Raymond Tua

Creative Director

Ray has an advertising and graphic design major with a THINK BIG attitude.
The pursuit to be an excellent graphic designer has led him to experience and learn in the field of design, print, and multimedia.
He has a passion for design, motion design and a deep appreciation for nature, fine arts & film. 
A competitive nature and strong mentality makes him to believe that he could be a star athlete in any sport he chooses.

Victor Chew

Managing Director

Mining is part of Victor Chew’s DNA. Raised in Sudbury, with its strong history of mining, he was destined to work in the industry.  His passion for telling the successful CSR stories that need to be told led to the creation of PENDA Productions, a company dedicated to the pursuit of that passion.

Victor is a skilled media executive with over 14 years' experience assembling and leading expert teams specializing in video production for the resource industry. Victor and his team have created international award winning CSR videos and documentaries for many of the industry’s major players.

His ability to connect with people and deliver on project promises has allowed him to develop many long-term solid relationships with his clients and create a strong team at PENDA, all committed to his vision.

Victor also sits on the Advisory Board for the Women Who Rock organization.

Adrienne Sharp

Senior Producer

Adrienne has over 25 years experience as a producer/writer/director for numerous broadcast and corporate clients. She started as a reporter and anchor covering many beats including politics and education. Her love of storytelling gets those stories to air in a concise way that both engages and touches the audience. She is addicted to the adrenalin rush caused by a blank page and a deadline.

Adrienne's broadcast client list includes programs for The Discovery Channel/CTV, CBC, TSN and Bravo. Her corporate clients have included PDAC, Mining Hall of Fame, Magna International, Canon, Pepsi, IBM and Pioneer Electronics. This includes over 900 successful video productions for presentations, sales conferences, tradeshows and internal corporate use. Adrienne also writes for web and print applications. 

Serena So

General Manager

Serena is the person who keeps the creative machinery at PENDA turning. With over a decade of managerial experience and a background in the arts, her operational and management skills help create meticulously workable timelines for both the client and crew, ensuring approvals are obtained before any dollars are spent and products are delivered on-time and on budget.  She is exceptional at managing calendars, personalities and skills, balancing expectations and budgets. 

Adam Griffiths

Director of Photography

Adam has always had a passion for cinematography and there is nothing that he loves more than creating beautiful images. He takes pride in putting in the leg work to make each video compellingly beautiful. With his experience from corporate videos to large scale commercial productions and everything in between, Adam knows how to capture the message in a visual and compelling way.

Timon Leung

Lead Editor

Always looking for an outlet to express his creativity, Timon’s love for cinema and music has lead him to a career as a video editor. Finding inspiration in all mediums he comes in contact with, Timon is constantly looking for ways to improve his craft. Creating inspiring work that engages the viewer by evoking emotions while telling a great story is one of Timon’s greatest passions.

Jinger

"Office Manager"

He is the heart of the PENDA office, official greeter and lovable lap dog who knows when to play and when to sit quietly in a meeting.  

Jinger is PENDA's therapy dog for those crazy busy days, a companion dog for the late nights when we are dedicated to getting your job out the door.  He brings years of experience of superior obedience skills, and with a playful demeanor he was destined for office work. 

Henry Dang

Communication Strategist

Henry is an award-winning public relations professional with more than eight years of experience in digital communications, internal communications, issues management, and change management. He spent most of his career in the mining industry working for Barrick and Yamana Gold where he led global communication initiatives.

Whether it's a hard-hitting speech, persuasive blog, insightful presentation deck, or pithy social media post, Henry is a gifted storyteller who can craft engaging and effective messages across various media. 

 

Boris Babkin

Lead Animator and Developer

Boris brings 10 years of animation and app development expertise to the team. Masterfully crafted with passion and precision, he builds complex simulations of natural phenomena, beautiful lush sceneries, websites and apps.

We believe that when audiences are inspired by the story and moved by a compelling experience - they take action.
Our Services
We live in a persuasion economy where companies feel the need to force the marketing message, dialogue and narrative and they bombard with data and information.

Not For Profit Videos
PENDA works extensively in the Not for Profit sector. We are passionate about the work we do for charity events.
Corporate Videos
PENDA works across a variety of sectors and businesses producing a wide range of content, in both film and animation.
Public Sector Videos
PENDA is an approved government supplier working extensively with Securities Commissions, Government departments and related organizations.
3D Animation
PENDA uses animation to simplify complex concepts to create the best visual understanding.
Motion Graphics
PENDA reinforces the message using motion graphics to enhance the story, making it more dynamic and captivating.
Graphic Design
PENDA’s in-depth expertise in graphic design helps bring new brands to life and strengthen existing brands by developing impactful materials.